Webcomics.com member Jen Brazas kindly submitted the following information about selling T-shirts successfully at cons.

[Above is] a pic of my basic booth setup, though it’s about a year old (We now have 4 new shirt designs, and also my Harley Quinn poster had sold out by that point, so that’s why there’s a gap under the “obey” shirt).

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As with the previous Hot Seats, I’m going to try to discuss some overall points as they apply to ads with similar issues. First up: The selling point.

If you remember last year’s Banner Ad Hot Seat, I had a similar heading called The Message. From that discussion:

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Q. I had a couple of questions to throw out for the workshop. I’m just scraping the surface of online advertising and I was wondering if you could go over some of the basics? (Or direct me to where that information is if you’ve already done that.)

Like when you mentioned, “leaderboard, skyscraper, square”, is that strictly pertaining to dimensions or also to ad placement? I’ve got a pretty good handle, (I think) on the design aspects of advertising, but I’m a little lost when it comes to the lingo and I’m afraid I’m going to end up blowing half my budget on a tiny ad in the footer when I thought I was buying header space! (Or something like that.)

Jules

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