In Praise of the Loss Leader
When your local grocery store offers an item — say a loaf of bread — at an extra low price, that item is being used as a loss leader.
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When your local grocery store offers an item — say a loaf of bread — at an extra low price, that item is being used as a loss leader.
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This topic came up in the Forum, and the answer from Webcomics.com designer, Kris Black, was so good, I wanted to pull it out front. I’ll be adding a couple thoughts at the end.
I’ve found the best way to appear as a guest on a podcast or interview is to be honest and be yourself. The interviewers will ask the questions. It’s actually really easy.
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I’ve been noticing a few things about the ads for webcomics that I’m seeing. There are a few common mistakes that are being made that, when addressed, could make your advertising pay off much better. Here are a few things to keep in mind:
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Here’s the animation by Scott Kurtz and Kris Straub that opened the ceremony for the Harvey Awards.
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Republished from the PVP blog. For the original post, go here:
As you know, I’ve been critical of Zuda Comics in the past. I’ve never liked the idea of a large company like DC treating new talent like American Idol contestants but that seems to be a new direction the industry is heading. Not something I want to get behind. Not something I would ever do myself.
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For those of you who couldn’t attend Baltimore Comic Con this year, here are some highlights from Scott Kurtz’ emcee duties. He opened with two announcements:
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Passed along by Christian Hill, Professor of Sequential Art & Illustration at Cal State / Fullerton
Webcartoonists spend a lot of time thinking about the Fourth Wall, but not much time is spent understanding the Fourth Dimension — time — and how it applies to a Web site. This is an intersting discussion of that topic that goes from 0.1 second to ten years — and how those timeframes apply to your site. For example:
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The Greensboro (N.C.) News-Record has posted an interview with vaunted Doonesbury cartooning Gary Trudeau in which he discusses the future of syndicated comics in a post-newspaper America.
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Diamond Comics Distributors isn’t shipping any new books the week of Dec 30th — which means that comic shops will have no new offerings that week.
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Q: My webcomic is relatively new (two weeks in). It’s not getting too much traffic yet (understandably). I decided to turn on comments for my comic to encourage feedback, but some of the comments are seemingly negative critiques of my art style/ability. Now, I’m not afraid of criticism, but I’m not sure I want those sort of comments on my site. I would have hoped comments would revolve around the actual content of the comic — whether positive or negative.
So what should I do?
— Adam
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