• Home
  • Contact
  • FAQs
    • What is Webcomics.com?
    • Member Benefits
    • How To Post an Article or News Item
    • How to Post a Webcomic on the List
    • How to Post a Comic
    • Terms of Service
  • Forums
  • WebComics List
  • Benefits
    • Print Vendors: Get multiple quotes
    • Banner stand: Discount
    • Consultation discount
    • “How To Make Webcomics” book: discount
    • “Webcomics Handbook”: discount
    • ALL benefits
  • My Account
    • Welcome
    • What is Webcomics.com?
    • My Subscription
    • Join us!
  • Account
  • Membership List
Twitter Email RSS

Webcomics.com

How To Make WebComics

WebComic Handbook

‹ Exclusive Member Benefit: 20% off at Graphicly Mailbag: Comic-Con International prep ›

Mailbag: Thinking outside the site when selling ads

Q:  I was creepin’ through cbsinteractive.com/advertise/ recently and stumbled on their self-serve options. The thing that stuck out to me was that they were offering ad space within their newsletters.

I know lots of comics offer their strips through email, and that the “e-newsletter” format is popular for including blog posts and discount codes…but this is honestly the first time it ever occurred to me to use that as an advertising opportunity. For CBS’ gaming website, GameSpot, a 160×600 ad in their newsletter costs a flat fee of $1,300.

Another important point is that, for GameSpot at least, these ads are even targeted! They seem to be keeping track of which subscribers own which consoles; if you only want to run your ad for PlayStation fans, you can do that and (presumably) the ad will only be in the newsletters for users that said, somewhere, that they owned PlayStations.

Maybe I’m making a mountain out of a molehill, but this is blowing my mind. I thought it was worth bringing to the community, and I am particularly interested in hearing your reaction.

— Graham Hamilton

The content you are trying to access is only available to members.

Share this:

  • Facebook
  • Twitter
by Brad Guigar on April 17, 2012
Posted In: Mail Bag
└ Tags: ad networks, selling ads

Recent comments

  • Shadowmark Productions on Eisner Awards: Call for Entries
  • Shadowmark Productions on Comicraft’s annual New Year’s Day Sale
  • Shadowmark Productions on CASE Act passes
  • Phil Maish on Comicraft’s annual New Year’s Day Sale
  • Phil Maish on Comicraft’s annual New Year’s Day Sale

Search




Webcomics.com Poll

I design my comic specifically for smartphones and digital tablets.

View Results

Loading ... Loading ...
  • Polls Archive

Categories

  • Archive Dive
  • Articles
    • Advertising
    • Art
    • Business
    • Community
    • Conventions
    • Creativity
    • Crowdfunding
    • Digital publishing
    • Image prep
    • Lettering
    • Marketing / Social Media
    • Merchandise
    • Print publishing
    • Tech
    • Web site
      • Web Site Design
    • Writing
  • ComicLab
  • Edited and Ready
  • Events
  • Guest
  • Hot Seat critiques
  • Information
  • Interviews
  • Livestream Chat
  • Mail Bag
  • Member Benefits
  • Promos
  • Site News
  • Studios
  • Surviving Creativity
  • To-Do List
  • Uncategorized
  • Video
  • Webcomics Confidential
  • Webcomics Weekly
  • Webcomics.com Poll

Tags

AdSense advertising Comic Easel comments composition contract copyright creativity exercise credit cards Crowdfunding digital lettering digital publishing Facebook Google Analytics holiday Humor IP KDP Kickstarter Kindle legal lettering line weight Longform comics Manga Studio merchandise NCS panels Patreon Promotion PulsePoint readers revenue SEO shipping social media Square taxes trademark Twitter typography Web design word balloons WordPress writing

Special Features

Just now, in the forum…

  • Quantity time vs quality time on social media
  • Writing a Slice of life
  • Can’t Set Up WordPress Site
  • Multiple Websites for Multiple comics?
  • How many to start with?

Recent Posts

  • Eisner Awards: Call for Entries
  • Finding the right format
  • NCS Divisional Awards: Call for entries
  • The Great Twitter Bot Purge
  • Doing it for the right reasons

Recent Replies

  • Shadowmark Productions on Can’t Set Up WordPress Site
  • Brad Guigar on Can’t Set Up WordPress Site
  • Shadowmark Productions on Can’t Set Up WordPress Site
  • edustin78 on Can’t Set Up WordPress Site
  • Brad Guigar on Quantity time vs quality time on social media

Recent Topics

  • Quantity time vs quality time on social media by MrMcCloud
  • Writing a Slice of life by MrMcCloud
  • Can’t Set Up WordPress Site by edustin78
  • Multiple Websites for Multiple comics? by MrMcCloud
  • How many to start with? by Boofredlay

Recent Comments

  • Shadowmark Productions on Eisner Awards: Call for Entries
  • Shadowmark Productions on Comicraft’s annual New Year’s Day Sale
  • Shadowmark Productions on CASE Act passes
  • Phil Maish on Comicraft’s annual New Year’s Day Sale
  • Phil Maish on Comicraft’s annual New Year’s Day Sale
  • My Subscription
  • Contact
  • Store
  • Terms of Service
  • Account
  • Membership List

©2007-2021 Webcomics.com | Powered by WordPress with ComicPress | Subscribe: RSS | Back to Top ↑