Powered by I will prepare top-down analysis of your comic-based business, including: Art and writing Social media Crowdfunding Marketing/promotion Then...
The ’Ringo Awards have opened nominations for this year’s awards. Click this link to nominate your favorites — and share it with your readers, encouraging them to nominate their favorites!
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Cartoonists Dave Kellett and Brad Guigar are talking shop! On this week’s ComicLab the fellas talk about writing yourself into a corner. NEXT a question-asker asks “is my Patreon reward tier too high?” And FINALLY, they grapple with this — if they could time-travel back to the early 90s with their current skills, would they have been able to make it as syndicated cartoonists?
BUT FIRST, Brad bends over to pick up a 12-pack of soda and throws out his back in the process. Getting old sucks.
Show notes • 00:00 — “So-so art” • 06:24 — My Back! • 17:23 — Creative problem solving • 33:35 — Stretch Break! • 34:34 — Patreon tiers • 47:38 — Getting popular now versus then • 01:05:56 — When community building gets complicated
Cartoonists Dave Kellett and Brad Guigar are talking shop! On this week’s ComicLab we have an interview with Tony Cliff, creator of DelilahDirk.com Brad has a failed attempt of a formal introduction. DURING the interview with Tony, the guys all answer the question on what they choose as their career titles. THEN discussing their routines when it’s time for deadline crunch. ENDING with the most sophisticated outro Brad and Dave are capable of.
BUT FIRST, Dave shares some fond memories of wooing his wife!
• 00:00 — Dave Kellett: the Master of Making the First Move • 05:09 — The most formal intro ever • 06:48 — Interview with Tony Cliff • 31:21 — Cartoonist or creator • 41:36 — Deadline crunch time • 54:03 — The most formal outro ever
Emerald Comics Distro, an independent comics-distribution company, is currently open for submissions. Originally focused on the American northwest, Emerald Comics has opened an online catalog for retailers — widening its potential reach to brick-and-mortar shops everywhere.
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Cartoonists Dave Kellett and Brad Guigar are talking shop! Dave dives in on his full experience at ECCC this year, including some wonderful critters he met and his interaction with a rep from Nickelodeon. Dave answers the burning question — Did he do well enough to justify going back next year? Following this, Brad shares his thoughts on the recent success of Nathan “Strange Planet” Pyle. Next, the guys answer the questions on options in going digital.
BUT FIRST, Dave tells us about his lovely ECCC roomie, Inktober’s Jake Parker.
00:00 — ECCC Rooming with Jake Parker
04:40 — Dave’s ECCC recap — will he go back next year?
33:59 — Shaking dogs and bird poo
35:45 — Nickelodeon Lady faux pas
40:33 — Stretch Break!
41:23 — Smooth Move
43:18 — Nathan Pyle’s “Strange Planet” proves Guigar’s Law of Worthless Ideas
55:29 — Going digital — buy big now or buy small and work upwards?
I attended the Patreon On Tour conference in New York City, and I strongly advise you to take advantage of this opportunity if it comes to a city near you. It was packed with great data-backed information, like information on which Patreon rewards work best.
At one time in the presentation, the topic of promotion came up, and the data they had gathered floored me. I’d been thinking about patron-acquisition all wrong. Here’s what I learned…
It’s Not All About Social Media
According to their research, about 40% of new Patreon backers arrive through social media — less than half!
Think about it. If you’re focusing on social media to spread the news about your Patreon rewards, you’re missing sixty percent of the other avenues! Here are the other ways patrons find out about the Patreon campaigns they back:
The creator’s website itself
Fan forums
Newsletter / e-mail marketing
Press
Events (conventions, etc.)
Paid advertising
Collaborations
Phone calls
Let’s talk about a few of those…
House ads
If you’re like many of us, you’ve seen your advertising revenue decimated by ad blockers. You may have even removed advertising from your site entirely. But that space is still has value — even if it’s not currently delivering on that value. House ads have long been promoted on this site as a way to bolster that undervaluation. The application to this instance is simple: Replace the paid-advertising space with self-promotion space. If you code it directly into the page, you can even bypass ad blockers. There’s no better place than your site to find the people that are most likely to back your Patreon campaign. Use that old advertising space for outreach.
Collaborations
This is a great way to promote a Patreon campaign. Consider this post from last October for one way you could approach this:
Newsletter
Sending out a monthly e-newsletter is a great way to keep in touch with readers — and an awesome way to get the word out on new information about your webcomic. It takes a little time to prep, but it’s a well-targeted message to an interested audience is incredibly valuable as you build your community. Webcomics.com has tons of handy resources to get you started.
As far back as 2012, I was wondering aloud whether Google Plus was dead in the water. And in 2015, I shared that Google was divesting itself of its “Facebook killer.” The Internet giant, of course, announced earlier this year that the ax was finally falling. If you have content over there that you’d like to save, you have until the end of the month. From Google’s announcement:
This is a reminder that on April 2, 2019 we’re shutting down consumer Google+ and will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted.
Downloading your Google+ content may take time, so get started before March 31, 2019.
No other Google products (such as Gmail, Google Photos, Google Drive, YouTube) will be shut down as part of the consumer Google+ shutdown, and the Google Account you use to sign in to these services will remain. Note that photos and videos already backed up in Google Photos will not be deleted.
You want to write longform stories that are brisk and engaging, and yet you also want to optimize your comic to use social media to build an audience? It feels impossible to write a quality story and succeed on social media at the same time, doesn’t it? It’s not. Welcome to a publishing method I’ve developed called Mutli-Channel Publishing. MCP helps you to do both.
Here’s how it works…
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