Ready to go mobile?
Neilsen projects mobile users will outnumber desktop users by 2015. Google’s projections have it happening next year. So are you ready?
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Neilsen projects mobile users will outnumber desktop users by 2015. Google’s projections have it happening next year. So are you ready?
The content you are trying to access is only available to members.
When I found out that Google AdSense In Your City was coming to Philadelphia, I signed up. I’ve been getting terrific result with AdSense, and I wanted to see if I could optimize my results further. Also, I wanted to take the opportunity to learn more about Google’s ad-management software, DFP / Small Business. Here are some of the things I learned.
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Here’s the third of several “Three to Get Ready” Hotseats. The rules are simple. I go to your site, post the three most recent updates below and list one thing I like and one thing I don’t. Members are welcome to discuss the points I make or to post their own thoughts.
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Here’s a nifty trick to get your most best-performing ads — the ones with the highest click-through rates — in front of your readers’ eyes first. According to Google, this has a noticable affect on ad revenue.
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In planning your convention appearances for the year, it would be advantageous to go where you have the most fans. Luckily, Google Analytics can help.
Click on the images to see them larger.
Open Analytics. Under Demographics in the left-hand column, click Location.
Be sure to adjust the Date Range (at the upper right-hand corner) to give you a wide range — at least a year or more, if possible.
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Many of you are already familiar with Project Wonderful, but it isn’t the only way to get paid for ads running on your site. There are a number of companies that serve ads to participating Web sites. These companies generally pay on a CPM or CPC basis – meaning you get paid on a per-impression or per-click basis (respectively). Here’s a quick overview of some (and by no means all) of your options.
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Here’s the second of several “Three to Get Ready” Hotseats. The rules are simple. I go to your site, post the three most recent updates below and list one thing I like and one thing I don’t. Members are welcome to discuss the points I make or to post their own thoughts.
The content you are trying to access is only available to members.
Q: So this year will be my first time at San Diego Comic Con, both as an attendee and exhibitor. I’ve exhibited at some other small-to-midsized cons, but I’ve never done anything near SDCC.
So I’m having a heck of a time figuring out how much product to bring! I’ve got books, buttons, posters, and single comic issues, and I can guess the general ratio they’ll probably sell at from previous cons, but the actual numbers are a mystery!
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Q: I was creepin’ through cbsinteractive.com/advertise/ recently and stumbled on their self-serve options. The thing that stuck out to me was that they were offering ad space within their newsletters.
I know lots of comics offer their strips through email, and that the “e-newsletter” format is popular for including blog posts and discount codes…but this is honestly the first time it ever occurred to me to use that as an advertising opportunity. For CBS’ gaming website, GameSpot, a 160×600 ad in their newsletter costs a flat fee of $1,300.
Another important point is that, for GameSpot at least, these ads are even targeted! They seem to be keeping track of which subscribers own which consoles; if you only want to run your ad for PlayStation fans, you can do that and (presumably) the ad will only be in the newsletters for users that said, somewhere, that they owned PlayStations.
Maybe I’m making a mountain out of a molehill, but this is blowing my mind. I thought it was worth bringing to the community, and I am particularly interested in hearing your reaction.
— Graham Hamilton
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