When comic creators try to market their comics, they often confuse what their comic is about with who it's for....
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E-mail newsletters — Best Practices
Email outreach is hot again — and many independent creators are leaping to it as a way to escape social media. But in so doing, many of us are running afoul of long-standing FTC regulations which could hamper our ability to reach those readers over the long term. So let’s talk best practices.
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