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“I don’t want to support you on Patreon. Can you start a Ko-Fi account?”
Any number of creators have heard a variation of this request — for any number of reasons. And if it hasn’t been Ko-Fi, it has been BuyMeACoffee, LibraPay, or any one of a dozen other upstart start-ups.
So… should you?
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It took ten years to make Gumroad a world leader in digital-download merchandising. And it took fewer than ten hours for them to self-destruct on Twitter. At the heart of the melee was Eisner-winning cartoonist Brian “Box” Brown and Gumroad’s CEO Sahil Lavingia. And — you guessed it — NFTs.
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It’s an inevitable part of getting better at comics. You look back on your earlier work and cringe. (And the better you’ve gotten, the more intense your regret!) Then, perhaps as you’re considering your first printed collection, the thought crosses your mind: “Maybe I should re-do these…”
You shouldn’t. I’ll tell you why.
Do-Over!
I can safely say this has happened to nearly all of us who have been working on our comics for a few years. After building a following by publishing them on our websites and social media, we start to think about printing our first book. But before we can hit the button on a Kickstarter campaign, we start collecting all of the comics required for the project. That’s when it happens.
Oof! Those first few comics are terrible.
The good news is that you’ve gotten better! Maybe even a lot better. But the bad new is… well, the bad news is the same. You’ve gotten so much better that those earlier comics are making you want to hide behind the sofa!
While you’re back there, in the fetal position, it occurs to you that you could solve this problem. All you need to do repurpose that strategy that worked so well when you were a little kid! You need a do-over!
It would be so easy, wouldn’t it? Just re-do those early comics. You draw much better than you used to, after all. With the benefit of experience, you can spot a lot of flaws in the writing, too. You could fix those, too, while you’re at it!
Before you run to the drawing board, I have some thoughts for you.
R.O.I
If you’re prepping your first book, then it’s time to start thinking like a businessperson. And that means looking at this in economic terms. One of those concepts is R.O.I. — Return On Investment. What is the R.O.I. on re-doing a bunch of older comics? Let’s say you have to re-do the first half of the book. Will the changes you’ve made be substantial enough that it will result in your book selling 150% better than it would have in its original state? It may be 150% better from an artistic standpoint — no one’s arguing that. But will the Kickstarter do 150% better?
Different eyes
Before you answer, think about this. If you’ve been building your audience on your website, social media, etc., then your core audience is going to be the ones who make or break your Kickstarter. And they’ve already seen those early comics. (And they like you anyway!) Moreover, they see your comics with a different set of eyes than you do.
Here’s an example. Bloom County was a newspaper comic strip that flourished in the 1980s. The artistic style of the cartoonist, Berke Breathed, changed considerably in the opening years of that feature. When he introduced Opus the penguin — a side character that would go on to be the strip’s star — he drew the bird like this:
Later on, the character design as refined until it evolved into this:
One might imagine Mr. Breathed contemplating a re-do of those earlier strips. After all, Opus had quickly become the star of the comic. But he didn’t. And that book sold well enough to ensure subsequent volumes for years to come.
Furthermore, I think Bloom County fans would have been disappointed to see their favorite character changed that way. Part of the joy of that first Bloom County book is seeing how Opus was originally imagined. Fans are able to experience that transformation — right before their eyes — over again. And that’s one of the main joys of a book such as that — re-living the pleasure you received from reading it the first time.
Constant improvement
And there’s one more, little problem. You’re going to keep getting better. (That’s another one of those the-good-news-is-the-bad-news situations.) And if you re-do the older comics this time, you’re going to be more likely to re-do the older comics in the second book. And when you do that, are you going to re-re-do all of the comics from Book One?!
Let’s face it. You’re setting yourself up for a vicious cycle of re-doing, re-redoing, and re-re-redoing that’s going to eventually prevent you from… well… doing. How can you create anything new when you’re constantly updating an ever-increasing pile of older work?
Words from a Pro
I’ll give the final word to Gerry Conway, the co-creator of such indelible comics characters as The Punisher, Firestorm, Power Girl, Vixen, and Ms. Marvel.
I remember what sf visionary writer Samuel Delany said to me once when he caught himself revising earlier work. “A friend told me I should have respect for that younger writer.” Afterthoughts and second guesses are for critics, not creators. Let the original vision alone.
— Gerry Conway Wears A Mask Because He Cares (@gerryconway) November 26, 2020
Cartoonists Dave Kellett and Brad Guigar tackle one of the great debates in comics — Is fanart legal? Today’s show is brought to you by Wacom! Wacom is the maker of the powerful, professional, portable Wacom One!
Questions asked and topics covered…
Is fan art legal?
Should you allow others to do fan art of your characters?
Is posting on Reddit worth the effort?
Distributing PDFs
Should I leave Tumblr?
Studio snacks! What are the best comics-friendly refreshments?
Today is a great time to bump up your ComicLab membership to the $10 tier! Patreon backers at that level will get exclusive access to livestream recording sessions — as well as an archive of previous livestreams!
If you do one thing in the new year, let it be this: eradicate “Support me on patreon” from your vocabulary. It’s a marketing pitch that just doesn’t work.
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TopatoCo, a webcomics-centric merchandise/fulfillment organization founded by cartoonist Jeffrey Rowland in 2004, has launched a competitor to Kickstarter.
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It’s one of the most frustrating parts of promoting a Kickstarter — communicating that long URL. Sure, you’re provided a truncated version. But have you ever tried to point podcast listeners to http://kck.st/2HQTXbr? Luckily, there’s a better way.
URL redirect
When I launched my Kickstarter, I bought the domain newevilbook.com. It’s short, it’s descriptive, and it’s easy to remember. Most domain registrars offer free redirects, so it was quite simple to redirect the domain to my Kickstarter page.
Then, whenever I promoted my Kickstarter campaign on social media, I used that URL. I used it on my website. And I used it on podcast appearances.
As an added benefit, when this campaign closes and the next one launches, I’ll update the redirect, and any old promotion that someone stumbles across will lead them to the new project.