Powered by I will prepare top-down analysis of your comic-based business, including: Art and writing Social media Crowdfunding Marketing/promotion Then...
Some cartoonists have been asking me to give them my thoughts on their Patreon pages. And I’ve opened up a new Hot Seat critique series based on members’ Patreons. And — honestly, I’m a little obsessed — when I see a new Patreon page being promoted, I go over and see how they’ve got it structured. Sometimes, I find ideas worth stealing. But more often, I’m seeing a lot of the same mistakes being made over and over again. And, in my opinion, it’s having an adverse effect on your ability to generate support.
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A webcartoonist with a hefty archive was once in an enviable position. In an ad-driven business model, that large archive translated directly into paid ad views. But now that advertising is nearly nonexistent, how does a comics creator monetize their archive?
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Today’s show is brought to you by Wacom and Comicraft! Wacom is the maker of the powerful, professional, portable Wacom One! And you’re not going to want to miss Comicraft’s Jan. 1 sale when all of their fonts are $20.22 each at Comicbookfonts.com This week, we discuss the importance of taking a break for the holidays.
It’s a question that vexes Patreon creators every month — why do people cancel their pledges? After all, it’s hard not to take it personally. This is a much more intimate relationship than we’ve had with our readers in the ad-supported model. When we lose a patron, it feels more like a break-up.
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If I would have written a “Predictions for 2022” post last week, I would have been 100% confident that Kickstarter would have backed off their blockchain announcement by now, releasing one of those “You spoke, and we listened” press releases. Since they haven’t, we need to make sense of all this. Here are a few thoughts
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When I worked in newspapers, December always meant end-of-the-year lists. Every writer in every department would file one. Why? Well, I guess they can be pretty interesting. But more importantly, they’re easy content to churn out during the busy holiday season.
So let’s discuss a quick-and-easy way to generate a top-10 list for your comic.
Google Analytics — Pageviews
First, we’re going to use Google Analytics to discover the top 10 most popular comics in our archive.
Click on Behavior in the left-hand column
Now click Site Content, and then All Pages
Change the time frame to Jan. 1, 2021 through today’s date.
This will generate a list of the most popular pages in your archive, by pageviews.
Your home page, obviously, is going to be the most popular, but let’s leave that out of it. The next page down will be the most popular archive page, and then the one after that will be second-most popular, and so forth.
Google Analytics — Organic Search
Alternately, you can build your list based on organic search results.
Change the time frame to Jan. 1, 2021 – (today’s date)
Under Audience / Overview, click Add Segment (at the top)
Select Organic Traffic from the list and click Apply
Go back to the top of the page, Select All Users (by clicking the downward-facing arrow) and click Remove.
Go to the left-hand column and open Behavior
Under Site Content, click Landing Pages
Now you have this year’s most popular pages, in terms of search results.
Build your list — quick
Remember… the name of the game is to get this done quick so you can get back to spending time with your family over the holidays. If you’re using ComicPress or Comic Easel, it’s gonna be a snap with shortcodes.
In this case, the shortcode you’re looking for is [[randcomic slug=SLUG]]
Just replace “SLUG” with the slug of the post — which is that hyphenated phrase after /comic/ in your Analytics list! So, using the example above, my #1 comic is short-coded as [[randcomic slug=ruin-a-moment]]
Top 10
My preference is to start with the tenth-most-popular comic and work my way backwards to the most popular. (You’ll have to load the next ten results to see the actual #10 — since you won’t be including your home page).
I assemble them into a list, making a brief comment about each, and — presto! — I have a quick-and-easy Year-End Top 10 list!
Pass the egg nog.
More on shortcodes
When I worked in newspapers, December always meant end-of-the-year lists. Every writer in every department would file one. Why? Well, I guess they can be pretty interesting. But more importantly, they’re easy content to churn out during the busy holiday season.
So let’s discuss a quick-and-easy way to generate a top-10 list for your comic.
Google Analytics — Pageviews
First, we’re going to use Google Analytics to discover the top 10 most popular comics in our archive.
Click on Behavior in the left-hand column
Now click Site Content, and then All Pages
Change the time frame to Jan. 1, 2021 through today’s date.
This will generate a list of the most popular pages in your archive, by pageviews.
Your home page, obviously, is going to be the most popular, but let’s leave that out of it. The next page down will be the most popular archive page, and then the one after that will be second-most popular, and so forth.
Google Analytics — Organic Search
Alternately, you can build your list based on organic search results.
Change the time frame to Jan. 1, 2021 – (today’s date)
Under Audience / Overview, click Add Segment (at the top)
Select Organic Traffic from the list and click Apply
Go back to the top of the page, Select All Users (by clicking the downward-facing arrow) and click Remove.
Go to the left-hand column and open Behavior
Under Site Content, click Landing Pages
Now you have this year’s most popular pages, in terms of search results.
Build your list — quick
Remember… the name of the game is to get this done quick so you can get back to spending time with your family over the holidays. If you’re using ComicPress or Comic Easel, it’s gonna be a snap with shortcodes.
In this case, the shortcode you’re looking for is [[randcomic slug=SLUG]]
Just replace “SLUG” with the slug of the post — which is that hyphenated phrase after /comic/ in your Analytics list! So, using the example above, my #1 comic is short-coded as [[randcomic slug=ruin-a-moment]]
Top 10
My preference is to start with the tenth-most-popular comic and work my way backwards to the most popular. (You’ll have to load the next ten results to see the actual #10 — since you won’t be including your home page).
I assemble them into a list, making a brief comment about each, and — presto! — I have a quick-and-easy Year-End Top 10 list!
Today’s show is brought to you by Wacom and Comicraft! Wacom is the maker of the powerful, professional, portable Wacom One! And you’re not going to want to miss Comicraft’s Jan. 1 sale when all of their fonts are $20.22 each at Comicbookfonts.com This week, we discuss all of the hidden challenges in signing a book!
Today is a great time to bump up your ComicLab membership to the $10 tier! Patreon backers at that level will get exclusive access to livestream recording sessions — as well as an archive of previous livestreams!
This is a time that many of us start daydreaming about the coming year. We have hopes, plans, goals, and dreams. We have so much we want to accomplish. And yet, it’s going to seem like this year — like the one before it — will whoosh past us, leaving so much stuff left undone. And there we’ll be, the following December, daydreaming goals for the next year.
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As we head into December, it’s likely that you may be considering producing a 2022 calendar to sell to your audience. We’ll talk about whether this is a smart business move. (Here’s a hint: It’s probably not.)
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