Anatomy of a Kickstarter Campaign
On a recent episode of ComicLab, Dave Kellett shared the real numbers from the Kickstarter campaign for his latest book, “Anatomy of Dinosaurs.” Some of those analytics reinforce long-held truths — for example, Kickstarter continues to dominate in using internal mechanisms to maximize backers through its platform. However, there was one big surprise: Bluesky outperformed Twitter, Instagram and Facebook in delivering pledges — by a jaw-dropping margin.
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