Banner Ad Hot Seat Part One: The message
We’re going to approach the Banner Ad Hot Seat a little differently than the Web Design Hot Seat. Instead of taking each ad on an individual basis, I’m going to group a few ads together that I think share some common properties and talk about them as a group. I’ve already written about some of the Do’s and Don’t’s of good Web advertising, so if you missed that, you might want to take a moment and review it.
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