I shared the analytics from my recent Kickstarter campaign in a recent post. And the numbers don’t lie: Social media is dead. In a campaign that topped $26k, social media posts netted me a grand total of… drum roll, please… $677. Theoretically, I could have avoided any mention of my campaign on social media, and I would have still beaten my goal by $2,300. That’s sobering news for anyone planning a crowdfunding campaign. But what does it mean for audience building? For over ten years, social media has been the answer for webcartoonists who were trying to gain notoriety. So if we’re not getting results there, where do we turn?

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