Calendars – Tailor-Made for a POD Project
I’ve been pretty dour on calendars as merchandise in the past, and, truth be told, I’m still not a huge proponent of the practice. As I’ve stated before, calendars have a very limited shelf life. Few people buy them before December or after January. That means you either have to have a very strong, dedicated readership to pitch to or you have to go Print-on-Demand (POD) which brings the unit profit way down.
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