Your Google PageRank is used by Google to gauge the quality and popularity — and that helps determines how near the top your site appears during a search for pertinent keywords. (The exact formula is Google’s trade secret.) If you want to be near the top in as many keywords as possible, it’s a good idea to maximize your PageRank. This is called Search Engine Optimization (SEO) and what we’ll discuss here is the tip of the iceberg.

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