In discussing logos, we’ve hit legibility, negative space and typography.

The fourth key to good logo design is concept.

In other words, this is the idea behind the logo itself. Making the image (if any) work together with the type to convey something significant about the comic. It’s the hook, if you will — the spirit of the logo.

There are a lot of logos that could be improved by addressing their approach to concept. So many that I’m going to break this section into two parts.

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