In the first Logo Hot Seat, we discussed some flaws that fall under the heading of an important element of design: Legibility. In the next Hot Seat, we talked about using Negative Space to improve your logo.

In this next group of logos, I’d like to discuss another important aspect of design: Typography.

Typography is such a powerful tool. It can convey attitude and emotion. It can add amazing flavor. If you’re timid with your font choices, you logo could end up bland. And if you’re careless, you could wind up with something that tastes horrible. To your readers’ eyes.

Too bad fonts can’t be used to fix a bad metaphor.

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