New Years Resolutions: 2011
I tried this last year, and, to be honest, I think it was a flop. Looking back, I wonder whether I did a very good job of communicating the concept.
See… here’s the problem. Everyone one makes resolutions this time of year.
And that’s good.
But nobody ever makes a plan for achieving those goals.
And that’s a mistake.
So here’s my challenge to you:
List a resolution in the Comments below, and then follow it up with the following three statements (completed in your own words):
- This is my plan for reaching a third of the way to my goal by April…
- This is my plan to reach two-thirds of the way to my goal by August…
- To fulfill my goal 100%, I will do the following between August and December…
For example. I know many of the resolutions have to do with gaining more readers. There are a number of factors that play into this — establishing a quality comic, updating at a frequent/consistent rate, using viral marketing, tapping into social networking, spending money on advertising, etc. State what tools you will use — and be specific. If you want, say, 500 new uniques by the end of the year, I want to hear how you plan to get to 165 by April. No fair saying that you’re going to start using Twitter. I want to hear how you’re going to use Twitter. I want to hear a plan.
And, as I did last year, I want to encourage you to post updates on your progress in April, August and December.
But please — please — don’t post empty resolutions with no clear plan to making them reality.
Save that kind of fantasy for your comic.
We’re here to talk business. So let’s make a plan.
Now get planning.